Netflix is set to expand its offerings beyond films and series by introducing fitness content in collaboration with Nike.

Starting December 30, subscribers will gain access to Nike Training Club workouts, featuring a total of 30 hours of fitness programming released in two phases.

The first batch will debut next week, while the second installment will follow sometime in 2023. These workouts cater to a wide range of fitness levels and preferences, making them easily accessible through the Netflix platform.

Among the initial programs are:- Kickstart Fitness with the Basics (13 episodes)- Two Weeks to a Stronger Core (7 episodes)- Fall in Love with Vinyasa Yoga (6 episodes)- Hit & Strength with Tara (14 episodes)- Feel-Good Fitness (6 episodes)

Nike Training Club is recognized as one of the top fitness apps, offering almost 500 free sessions led by certified trainers. The workouts include bodyweight exercises that require no equipment, while others are designed for gym environments. Each session can vary from 5 to 50 minutes, covering yoga, strength training, cardio, and HIIT.

This integration means viewers can seamlessly shift from working out to enjoying their favorite Netflix shows.

Netflix has previously ventured into non-traditional content areas, as seen last year with mindfulness and meditation content from Headspace. With many looking to kickstart their fitness resolutions in the new year, this is an opportune moment for Netflix to diversify its library.

Although the Nike Training Club app currently offers more extensive fitness options, Netflix's initiative could signal a broader introduction of fitness content. Given the recent challenges Netflix has faced, including subscriber losses and notable cancellations, enhancing its content variety could be crucial for its future. The potential for further expansion in this arena remains a topic for future discussion.

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